Current trends show that online marketing is the fastest growing tool to increase sales. Woodworking machinery and tooling companies have realized that email marketing is an easy way to keep in touch with clients. Sending out monthly newsletters with woodworking machinery news, machinery coupons, or woodworking machinery specials, will remind clients to visit your website.
Besides being very efficient, email marketing is also the most inexpensive form of advertising available, besides free press! Building an email list is free. The only cost is a monthly fee for newsletter distribution services, (fees start at approximately $15/month). All you have to do is design and write your e-mail.
Several ways to grow your email distribution list are as follows:
• Add a newsletter sign-up box to your company’s website
• Add “Send Page to Friend” link to your website
• Have a sign-up sheet available at your place of business
• Train employees to collect email addresses and permission at every point of contact
• Collect email addresses at woodworking tradeshows and industry events
• Collect business cards of people who request information
For more information, MachineryFrontier.com recommends investing in these email marketing books: “Effective E-Mail Marketing” by H. G. Lewis or “Marketing with E-mail” by Shannon Kinnard. “Several clients have purchased this book which not only gives a high-level overview of strategies to turn your email marketing into profits, but have used it as a helpful resource for finding the best email software and consulting services,” states Karilena Bencuya, MachineryFrontier.com, premier woodworking machinery marketplace, founder.
Brody Roth –
About the Author:
Machineryfrontier.com is the premier woodworking machinery and tooling website . With comprehensive information, photos, and a large selection of new and used woodworking machinery inventory, machineryfrontier.com puts buyers in control of the machinery purchase process. For sellers, machineryfrontier.com generates a large online audience of targeted shoppers ready to make purchases. For more information, visit http://www.machineryfrontier.com.